REFERRED TO AS UX
According to The international standard on ergonomics of human system interaction, user experience is "a person's perceptions and responses that result from the use or anticipated use of a product, system or service".
ITS 499 - Capstone Project
The Evolution of User Experience
"UX design is the art and science of generating positive emotions through product interactions"
"It’s an approach to design that takes the user into account"
"You can’t design experiences, but you can design for them"
Refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, effective, meaningful and valuable aspects of human–computer interaction and product ownership.